We share with you general recommendations to build a good digital reputation, based on planned, developed and evaluated actions that make up your digital identity. 

According to the report Digital in 2020 According to We Are Social, more than 4 billion people in the world are regular Internet users, that is, 500% of the population. This represents a growth of nearly 59% compared to the previous year. According to the same study, the average daily consumption by each of these people is close to 7 hours and 6 minutes.

In South America, the average annual growth of users is 3.7%, in Central America 1.5% and in the Caribbean 8.5%, figures that support the importance, both for individuals and companies, of having an increasingly conscious, planned and secure participation on the Internet, to satisfy their needs and position themselves as relevant agents in society, in terms of the exchange of goods and services.

More than 4 billion people in the world are regular Internet users, that is, 500% of the population.

According to the Digital in 2020 report by We are social

In terms of social media consumption, the region shows an average annual increase in users of 8% in South America, 6.8% in Central America and 11% in the Caribbean. This describes a greater and constant appropriation of the advantages that adequate interaction on networks represents. Among the main ones, the following stand out:

• Positioning based on knowledge, experience and credibility.
• Building direct relationships with audiences.
• Attention and control of requirements and requests.
• Understanding demand to adjust content based on objectives.
• The mobilization of communities around various causes.

Digital identity and reputation, key factors in virtual interactions

Adopting the advantages mentioned above requires planning, development and evaluation work. digital identity, understood as the set of attributes that represent a person, company or brand in the environment online and which normally reflects issues such as ideologies, vision, mission, purpose, values, strategic planning, the visual component of your brand and its language.

With each of your digital interactions (or each collaborator, in the case of companies) you create perceptions about who you are, what you like, what you care about, who you know, what you have, and how you behave. This, day by day, shapes your digital reputation, an asset that answers a simple question: Am I delivering on the value promise I made to my online audiences?

How to manage these two factors?

We present you with ten basic rules to improve the conditions of your digital identity, while building and caring for the important asset that is your digital reputation:

1. Everything on the network is public and permanentIt is important to maintain coherence between your beliefs, what you do and what you publish.
2. Just like in the real world, in life online, your words and interactions speak for you.
3. Always be kind, respectful and empathetic with your audience.
4. Always think before you post: Is this content consistent with the image I want to project?
5. Read the content twice before publishingIf you have the slightest doubt, refrain from doing it.
6. Never interact when you are upsetWhen there are controversies, due to the diversity of opinions, provocation usually appears, refrain from reacting from emotion.
7. Be careful with your personal information. This is not limited to what you share explicitly and consciously on social media. Today, anyone can share your information without asking and give the wrong context.
8. Don't spread false information. Always verify the source and origin of what you share.
9. Avoid participating in sensitive or controversial topics. Refrain from making posts that may compromise the organization you work for or that may affect the continuity of the business or your reputation as an individual. Controversial topics tend to be more attractive. Be careful!
10. Be prudent with the time you spend on social media activity. Many of them can lead to addiction in consumption and interaction. As a region, Latin America was the one that spent the most hours browsing social networks during 2018.[1]

Source

• [1] Global Web Index Survey: January 2019