SURA brand - SURA Insurance

We make sure Latin Americans live accompanying them in finding beauty in the unexpected.

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We make you want to live

Amidst the uncertainties of Latin America, we are the company and brand that invites people to live life. We provide security so that Latin Americans can achieve something so simple that it is often forgotten: enjoying life.

We are a company close in time and space

We arrive wherever you are and whenever you need us:

We have more than 31 thousand allies throughout the region to rescue you, who every 35 seconds accompany someone like you in one of the 7 countries of Latin America.

Reaching us is also easy:

We have several specialized service centers in more than 30 cities in Latin America and many Seguros Sura branches to assist you.

It's easy to connect with SURA:

You can access our insurance and services instantly, in the app, online, on WhatsApp and on the web.

We are there for everyone, every day.

We offer comprehensive solutions that enrich your life."

Our services give you well-being, time and new experiences, even before something happens.

We take care of your health, we maintain your motorcycle and we pick you up after a party.

And when something happens, we don't just think about the financial aspect. We worry and make sure that you and your family are well, in every sense.

Eight decades of experience serving Latin America

We have insured the lives of millions of people throughout the region since 1944.

We are the third largest insurance company of Latin origin with 21 million clients, 14 thousand advisory and agent partners, 32 thousand suppliers and 22 thousand employees at your service. Leaders in Colombia, Chile and Uruguay and specialized in Brazil, Panama, Dominican Republic and Mexico.

The knowledge and experience we have gathered over 80 years allows us to know, serve and love each one of them as if they were family. That is why when we help, we solve things, seriously, which is why 9 out of 10 clients recommend us.

We are a family of companies

All businesses have different ways of contributing to the same goal: delivering well-being. We also share principles, attributes and frameworks for action.

MEGA-BRAND

Through insurance, we do this by helping people see beauty in the unexpected in life, ensuring that they live.

Suramericana, the first company of this family, administrator of insurance companies, has always said it this way: make sure you live.

Because we know that we do not want to eliminate risk, we want to embrace it, accepting the unexpected allows us Latin Americans to enjoy the poetry of life.

That is what we do and that is what sets us apart. We feel like ordinary citizens who invite us to live life. We see the glass half full without ceasing to be realistic. We accept that not everything is under our control and we know that anything can happen along the way, but we recognize the Latin resilience that knows how to get up. That security that is not a point of arrival, but a point of departure, because in Latin America when you feel safe, you feel like living.

The stories we tell

The stories we share and bring to the world contain everything that makes us different. We tell stories of real Latin Americans who dare to experience the unexpected and discover the beauty of life. Letting go of a kite or tasting a fruit, playing like children as adults or falling in love on a train.

SURA is an expert

We have solid knowledge, from which we give our opinions, contribute and deliver optimal advice and support to our clients.

We recognize that our track record means experience and knowledge of people's uncertainties and needs.

We make our presence visible in different markets throughout Latin America.

SURA is reliable

We are solid, responsible and transparent, we provide support, we fulfill our commitments and we develop long-term relationships.

We deliver on what we offer and promise, resolving and responding when people need it.

We admit our mistakes and recognize our limitations.

We keep each other informed at all times.

We always look for ways to pay, creating a culture of payment.

SURA is dynamic

We are modern, agile, creative and innovative, with determination and the ability to anticipate and adapt to the future.

We have value propositions capable of satisfying the needs of people and companies in the face of any event or new development.

We are constantly evolving, allowing us to anticipate and adapt to the various changes in the environment.

We always seek to provide quick and easy answers and solutions that improve the experience of others.

SURA is empathetic and close

We are close by recognizing others, listening to them, putting ourselves in their shoes and working to meet their expectations.

We put ourselves in other people's shoes and share their emotions: we are where, how and when the other needs us and through the accesses they prefer.

We understand and accompany others in their daily lives with kindness.

We make sure to always communicate to the other person the status of their request, so that they feel that we do not leave them alone.

We know and understand others from their dimensions, uncertainties and needs and we work to provide them with the best solution that responds to these needs and enhances their development.

SURA is comprehensive

We offer a complete portfolio of insurance and services to support Latin Americans at different important moments in their lives.

We have a portfolio that is relevant to the current and future uncertainties of people and companies.

SURA is an enabler

We are an organization that provides capabilities to the groups with which it interacts, contributing to their well-being, competitiveness and sustainability.

We quickly and efficiently provide information and requirements that people need when they need it.

We empower others to learn to self-manage their risks by making informed decisions.

We accompany and support the transformation process of people and companies, contributing to their development.

SURA is Latin

We are strengthened by Latin American culture and identity, recognizing it as a region of opportunities and with the ability to understand local dynamics.

We make our origins visible and we feel proud of them because we recognize the realities of our population and we can relate to each other using the same language.

We understand the culture and identity of others, depending on the region where they are located.

History of the Seguros SURA brand in Latin America

Make sure you live

What is

Enjoy safely

It is living without fear, taking risks.
It's seeing the bright side of life.
It's about getting rid of excuses.
It is taking the only risk worth taking: living.
It is living in the present, harvesting the day.
It's knowing that life is better when you say yes.
It is recognizing that everyday life makes unforgettable stories.
It is enjoying life as a science. Life is today.
It is to enjoy.
It is to be amazed.
It is knowing that going quickly is missing the now.
It is the enjoyment of the essential.

It's not

Be safe to enjoy

Stop living to protect yourself.
Surpass what can happen.
Sabotaging the good times.
Believing that risks do not bring opportunities.
Thinking that the future can be better than now.
To save oneself, to say NO, to limit oneself.
Waiting for a big milestone to make a great story.
Wait for important moments to enjoy life.
Worry.
Making essential things obvious.
It is wanting too much and not accepting the now.
It is a life of excess.
It's the luxurious life.

Megatrends Report

Learn how we see and experience what is happening in the world by talking with experts, analyzing trends and sharing knowledge among and for everyone.

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Trends and Risks Unit

We are a unit that provides professional services in trends and risks. We help organizations and companies in Latin America to visualize what can happen in order to make strategic decisions.

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