Stereotypes can limit our lives from a very early age, conditioning actions that, without having done them, we consider not permitted because they are a generalized and normalized behavior by a community. Confronting these preconceived ideas, starting from our most human sense, ensures that we live more freely and develop our personality in a more empathetic way with others and in relation to our own being.

There are many forms of discrimination, self-rejection or bias ranging from gender differences, race or even age differences that we mistakenly adopt from a very early age and that we can correct by changing our own habits or by seeking more empathetic relationships. Ageism, for example, is a concept which refers, as defined by the World Health Organization (OMS), “the way of thinking (stereotypes), feeling (prejudice) and acting (discrimination) with respect to others or ourselves due to age.”

In fact, this adopted attitude is even detrimental to our work and professional development; because having a biased behavior can lead us to suffer its consequences ourselves; because because of this and the normalization of stereotypes, it may be that, according to the OMS, “businessmen have negative attitudes towards older workers. Age discrimination persists even though older workers are not necessarily less healthy, educated, skilled or productive than their younger colleagues.”

The positive effects that can be generated by the transformation of these behaviors promote the formation of mixed and balanced work and collaborative teams between young people and older adults "with the purpose of combat negative stereotypes, and it has been observed that exposure to positive examples of older workers can improve implicit beliefs about this age group." The OMS.

Changing habits and attitudes always It will allow us to relate in a more empathetic way and close. The integration of our differences enables us to perceive our nature as a wide diversity. In the same way that we choose insurance SURA To grow and feel supported in each of our most important choices, we can do so by choosing to be different, free from harmful biases and stereotypes.