The notion of ownership has changed today: buying a vehicle, for example, is not synonymous with status. Opposite hair, Now people are privileged more to experience and access to services that allows the needs of the people to be suppressed without all the responsibilities that or don of a bem customary.

A recent study by consulting firm KPMG showed that 80% of millennials We prefer to invest more in experiences than in good materials., or that means that models such as payment of assignments for access to different services begin to gain space. This is the case of entertainment, not what platforms like Netflix, which reached 165 million users in the world in January 2020, is an example of a trend success.

In this sense, The automotive industry is also within what this new user preference implies, for this reason the organization of the sector launches the vehicle model by assinatura, no person pays a fixed monthly value and there is an option to disable a new car during a certain period. No contract made between the parties only stipulates important conditions that will be included in the fixed parcels, such as questions related to maintenance, vehicle insurance for insurance, among others. Assim, the vehicles by assinatura also give a feeling of freedom for the user because this model allows the client to use the car as required and, without signing the contract, there is the option of obtaining another vehicle with ease.

Likewise, model oil is a response to the reduction that has occurred in recent years in the private car market. — according to the Fitch Ratings, The sale of private vehicles has resulted in a reduction of 0,2% of GDP worldwide. Therefore, it is not surprising that more and more organizations in the automotive sector include this new service in their portfolios as a way to reinvent themselves to face the crisis.

This is the case of Volvo, which since the end of 2018 encourages this new way of accessing vehicles with its “Care by Volvo” program, without which the user pays the stipulated monthly value and receives the vehicle at home, in addition to being able to use services such as maintenance, assistance 24 hours on the roads, insurance and total vehicle protection, among others. But this trend does not impose new challenges only on the automotive sector, but also on insurance companies., we now need to offer services for Vehicle users who do not think about purchasing as their first option We use digital platforms to access products such as virtual mechanical assistance.

According to the consultant Deloitte, as insurance companies are finding our digital channels “a way to speed up your tasks and be more efficient and profitable“In a world where new vehicle users prefer agility and comfort when using services.

Former Danish Environment Minister Aida Auken has already announced that by 2030 “We will see many other products become services”. Thus, it is clear that new trends with respect for the years will redefine how people inhabit the world, starting with mobility. In this way, industries, such as automotive, are beginning to adapt to these changes and see the possibility of maintaining a connection with the purpose of their new clients.