SURA takes to the streets with thousands of employees to listen to and support people.

• For the first time, an insurance company is mobilizing more than 1.000 employees on the streets of 25 Latin American cities to listen to people in their own environments.
• The SURA Tiger, a symbol of trust and closeness, becomes the Company's regional emblem.
• The findings of this initiative will strengthen SURA's service model throughout Latin America.

Latin America, October 7, 2025 — As part of the SURA on the Street initiative, more than 1.000 of the Company's employees toured 25 cities in Colombia, Chile, Mexico, Brazil, Uruguay, the Dominican Republic, and Panama. Streets, health centers, businesses, and public spaces became venues for spontaneous conversation, where thousands of people shared how they experience SURA's support in their daily lives.

On a continent where tigers don't naturally live, one began to roam its streets today. The SURA Tiger, a new symbol of trust and closeness, came out to meet people and listen to how they feel supported in their daily lives.

"At SURA, we believe that the true value of an insurance company lies in the relationship of trust it builds with people. That's why we don't wait for them to come to us: we go out to find them, listen to them, understand their realities, and build solutions that respond to their true needs," said Juana Francisca Llano, president of Suramericana.

The findings from this exercise will strengthen SURA's service model, fine-tune processes, and reaffirm its commitment to supporting the lives of more than 20 million customers in the region.

A symbol that transcends borders

The Tiger, which until now accompanied SURA only in Colombia, now extends to all of Latin America as a regional emblem. More than a mascot, it represents the transformation of the Company's way of relating to people: approachable, empathetic, and always ready to be where it's needed.

“El Tigre represents who we are and where we want to go as a company: a SURA that listens, that moves, and that transforms with people. Its arrival in each country reinforces our commitment to building a company based on the essence, with a vocation for service and sensitivity to the realities of our region,” said Natalia Gallo Londoño, Brand Director of Suramericana.

With this initiative, SURA reaffirms that its greatest strength lies not only in its insurance, but also in its ability to be close to people.

About Suramericana:

With eight decades of experience, Suramericana SA is a company specialized in the insurance industry and in the management of trends and risks. It is a subsidiary of Grupo SURA (81.1%) and also has the support of the German reinsurer Munich Re (18.9%) as a shareholder. The company is a multi-solution, multi-channel, and multi-segment platform with operations in Latin America, where it seeks to deliver sustainable well-being and competitiveness to each of its clients, both individuals and businesses.

Press contact
Catalina Acebedo
(+57) 304 3732999
cacebedo@sura.com.co