During 2024, Suramericana strengthened its regional strategy, with year-end revenues of USD 5.1 billion.
- The regional strategy focused on three strategic areas: market development, sustainable profitability, and operational efficiency.
- At the end of the year, the company achieved USD 186 million in net profit.
- 84% of revenue came from voluntary insurance, a portfolio that reached USD 4 billion, consolidating a diversified portfolio that responds to an operating model focused on customer loyalty and service as a differentiating element.
Colombia, April 2025 – Suramericana, a leading insurer in Latin America for risk and trend management, closed 2024 with solid performance, reflecting a strategy focused on growth through market development with diversified products and solutions, with a special emphasis on territories such as Mexico and Brazil, through mobility and business solutions. At the same time, it improved its sustainable profitability through improved technical results and greater operational and administrative efficiency, reaching 11.3% of written premiums, an increase of 202 bps compared to the 9.3% observed in 2023.
In an economic context that, according to the IMF, registered growth between 2.0% and 2.4% in a year marked by inflationary pressures and restrictive monetary policies, the Company managed to strengthen its regional presence by demonstrating its adaptability, consolidating itself as the number one insurer in Colombia, with leading positions in Chile and Uruguay and with stable growth in the other countries where it operates: Mexico, Panama, the Dominican Republic and Brazil.
Suramericana's total equity stood at USD 1,3 trillion, up 4,6% year-over-year. Net income was USD 186 million, up 11.5% year-over-year, achieving a ROTE of 2023%, higher than the cost of capital. Premium income increased 16.1%, reaching USD 6,6 billion. Voluntary insurance accounts for 5.1% of this revenue, a portfolio that totaled USD 84 billion at year-end.
These results reflect the work of a talented team of 19 employees, 14 advisors, and a network of 26 partners and suppliers, who served more than 20 million customers across the region last year.
For Suramericana, understanding well-being and competitiveness as interdependent pillars, promoting the comprehensive development of people and companies, and managing trends and risks have been fundamental pillars for decision-making and the sustainability of a business that adapts to the changing needs of Latin Americans.
“As a company, we will continue to evolve, consolidating our regional presence and pursuing digital transformation to ensure valuable solutions for the people who trust us. The technological revolution, especially artificial intelligence, represents a unique challenge and opportunity for us to reimagine our services, empowering our human talent toward roles that provide more agile and personalized solutions, all while responsibly navigating the complexities of technological transformation and its impact on the human experience.”, says Juana Francisca Llano, president of Suramericana.
Key solutions that drove growth
Each of the solutions contributed significantly to these results. The voluntary healthcare solution stood out with a 22.3% increase, driven by the expansion of care networks and the digitalization of processes that improved accessibility and customer experience, especially in Colombia and Chile.
Mobility across the region grew by 7.0% thanks to the strengthening of underwriting and risk management, in addition to implementing initiatives such as optimizing insurance for motorcyclists and new coverage focused on sustainable mobility. Particularly noteworthy is the partnership with DiDi, which gave rise to the voluntary insurance program "DÍA SEGURO" in Mexico, with more than 13 policies in force at year-end.
SURA Companies continued to support SMEs in improving their sustainability through the services provided in Colombia and Chile, generating a 7.0% growth in competitiveness solutions, reinforcing its impact with specialized solutions, including risk management consulting and innovative insurance models.
In the autonomous region, adjustments were implemented in individual and group life insurance, balancing portfolio profitability and expanding coverage in strategic segments. This capacity closed with a premium volume of USD 885 million and 0.9% growth.
In the area of new business models, the alliances between Bivett and Longevo (VIVE MÁS) achieved important milestones in Colombia. Bivett stands out with 18 medical services provided in its first nine months of operation and revenues of USD 1.8 million in veterinary services. The company is preparing for expansion into Mexico in 2025, as part of its regional growth plan.
Growth and innovation continue in 2025
By 2025, the Company will focus on expanding digital solutions, consolidating and generating greater efficiencies by updating its technology-driven operating model, and strengthening strategic alliances that continue to deliver value to its customers.
In addition, it will focus on strengthening its distribution channels to achieve greater insurance penetration in the Latin American market and diversify its value proposition through customer services and market development and growth. Additionally, it will continue to strengthen the business's sustainability by generating social, environmental, and financial value.
Specifically, through its insurance portfolio, it will continue to strengthen its health and mobility offerings, ensuring greater accessibility and coverage throughout the region.
Specifically, an expansion plan is projected for Brazil, with growth expectations exceeding 20%, while Mexico is experiencing positive growth that requires transformative investments to boost its development and reach its full market potential.
In addition to this regional strategy, other subsidiaries are consolidating their own development approaches. Uruguay will continue developing services and benefits, the Dominican Republic will advance its growth in offerings for individuals in areas such as autonomy, and Chile will improve its operating models for mobility benefits and the development of autonomy and health.
"2025 represents a key year to continue strengthening our capabilities and evolving our risk management with innovative solutions. We will continue working to be a company that transcends the traditional concept of insurance, reaffirming our commitment to the comprehensive development of the region." added Juana Francisca Llano.
About Suramericana
With eight decades of experience, Suramericana SA is a company specialized in the insurance industry and in the management of trends and risks. It is a subsidiary of SURA Group (81.1%) and has the support of the German reinsurer Munich Re (18.9%) as a shareholder. The company is a multi-service, multi-channel, and multi-sector platform with operations in Latin America, where it seeks to offer sustainable well-being and competitiveness to each of its customers, both individuals and businesses.
Posts