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The 18 behaviors that have changed in recent years and we didn't see them happen

November 27, 2019 Be healthy

Between 2025 and 2030, life expectancy in Latin America and the Caribbean will increase to 80,7 years for women and 74,9 years for men.

Today, people aged 60 years or older represent about 13% of the population in the Caribbean, 12% in South America and 9% in Central America. By 2050, approximately 25% of the population of Latin America and the Caribbean will be aged 60 years or older.

These realities and many others that we fail to see in our daily lives bring with them new paradigms. Here we bring a list of behaviors that have migrated in our cultures in recent years and that, without realizing it, are installed with a new reality.

In life in general:

  • The conception of life itself and the imaginaries about each stage of life.
  • The vision and structure of family.
  • People's lifestyles and consumer habits.
  • The habitat.
  • The concept of nationality and the role of the nation-state.
  • The population pyramid, which implies moving from a demographic bonus to a demographic tax (greater tax pressures to sustain the pension system, the health system and the care system).
  • New cultural identities.
  • Media and public policies to respond to the growing needs of the population. The supply of services and products in extreme segments as a result of increased demand.
  • Greater needs for care and assistance in the population.
  • Migration of the epidemiological profile: Increase in the appearance of chronic diseases, rise in the cost of medical care.
  • Increased demand for resources such as food, water and arable land.
  • Higher level of demand and expectations in people enabled by the growth of the middle class and the democratization of knowledge.

Business impacts/risks

  • New opportunities focused on extreme segments, greater needs around well-being and quality of life.
  • Challenges of a global nature, which require rapid and innovative responses from governments and companies. Global agreements.
  • Decline in the young population, which implies challenges regarding the development and attraction of human talent: global competition for talent (adoption level).

Emerging expectations

  • New ideals of life, family and individual development.
  • Greater concern for health care.
  • Greater citizen demand towards the state apparatus and organizations