Business ingenuity
Companies have demonstrated their ability to reinvent themselves. More than ever, people embrace those companies that help them solve their problems and take action. Companies have shown their ability to reinvent themselves, find non-traditional solutions and competitive advantages to serve people. They are willing to change processes, communications and business models and understand the needs of the world in order to transform themselves accordingly. Companies are expected to take action and there is constant monitoring of each of the steps, initiatives, positions and leadership that are taken on different fronts in a time of crisis.