There is no better way to talk about the future than through art. Artists are that shining light that invites us to stop and observe for a moment in a world that never stops. Because it is art that brings us back to earth again and again, to think and build a better life.
#CreatorsOfTheComingWorld is a digital contest in which emerging artists participate to make visible the issues that affect us: mobility, business competitiveness, habitability, health, life decisions and connectivity.
“The goal is to create a community of artists who converse with the trends and the future of the region and, through them, raise awareness about the changes that are to come,” he explains. Natalia Gallo, Brand Director at Seguros SURA Latin America.
The call began its first phase in March 2022 in Medellín, seeking to resonate with artists from institutions such as Pascual Bravo, Bellas Artes, Débora Arango and Salazar y Herrera, and who were part of the disciplines of literature, graphic design, space design, photography and audiovisual, painting, illustration and animation.
Each digital work was accompanied by a brief description detailing the context, purpose and message to be conveyed, reflecting the realities of the region.
More than 70 artists participated in this first stage, which lasted a month and a half. At the end of this period, each institution preselected its winning artists and finally, the curatorial team of asegura de Vivir SURA chose the four winners.
“Through this initiative, we seek expansive views that show us what the world will be like according to their art through a digital work. In the end, we will see how each society is represented, how they are experiencing their current situation: inequalities, conflicts, but also faith and resilience, that permanent commitment to what is to come that so characterizes our region,” added Gallo.
The winners of the contest spoke with Make sure you live, in a space where they were able to share the behind the scenes of their works and delve into the message they want to leave to the world.
Title of work: Future Imperfect
Institution: paschal bravo
Instagram User: @belatitudinem
Isabel Chavarría is 20 years old and is in the last semester of her graphic design degree. In her work, Future Imperfect There is a great emphasis on faces and realism. “This work speaks about rebirth and enlightenment, the apocalypse, illnesses; but also the genesis of a new rebirth, the moment when we begin to have a different view of things,” says the young woman from the Pascual Bravo Institute.
“It was hard for me to express what I wanted to show, but then I imagined it as if it were a new generation starting from scratch,” the artist reinforces. “The yellow part of the eye refers a bit to diseases, specifically to the pandemic, and also to other catastrophic things that have marked us and that have also marked the future,” Chavarría concludes.
Title of work: Vital Tissue
Institution: Bellas Artes
Instagram user: @wiltaor
Wilmer Taborda is a student of fine arts and is passionate about digital art. He is currently in his seventh semester of fine arts. His work, Vital Tissue, is made with templates and extensil to form geometric figures. True to his style and tastes, he presented the work in digital form for the competition.
About her work, she says that “Inspired by the weave of hexagonal cells present in beehives, it is a metaphor for the construction of the human social fabric for the creation of common well-being. Here the approach is about the importance of living from otherness, to meet others, to grow together. The flower of life, also present, represents the source and origin where everything develops.”
Title of work: Change of Perspective
Institution: paschal bravo
Instagram User: @yura1506_
Change of perspective is a work by Yurani Ruiz, 20 years old, currently a graphic design student. According to the artist, the work is “an invitation to break the crystal spheres so that humanity can observe reality as it is.”
The flower symbolizes strength and the ability to flourish. The landscape is inspired by desert dunes, and the flower represents the ability to stand in the middle of nowhere and grow there.
“A flower that appears among the dunes of a desert represents the ability to grow and remain in nothingness. Just by turning around, it generates a change of perspective that can transform everything; companies and governments have the power to engender hope,” he emphasizes.
Title of work: To survive
Institution: Bellas Artes
Instagram User: @duke__erika
Erika Vanesa Duque defines herself as an artist with sensitivity towards vulnerability, depression and anxiety. From her perspective, today can be a difficult scenario to survive, from the physical to the emotional. For this reason, she fully trusts in education, values and spirit as a resource to give hope for the future.
The artist seeks to approach the raw world of Be, generating works with psychological reflection, rescuing through plastic gesture, painting and digital techniques, topics that are seemingly unnoticed to make present and future social divides visible.
To survive “A reflection on habitability, in a world where opportunities are not equal for all; a reflection of the daily scenes of street children, to witness their lost childhood and their actions to survive. Its melancholic and sad components also leave a reflection to dream again and believe in a better world.”
Art is a vehicle to give visibility not only to the changes that are taking place in the future, but also to the social gaps and inequalities that remain in the various countries of the region. #CreatorsOfTheComingWorld is part of Seguros SURA's commitment to create a space where the voice of young people can transcend borders and serve as inspiration to create a more equitable and sustainable world.